Over the last decade, there has been a significant evolution in his psyche, a change that has been carefully recorded and documented by behavioral pundits.
There has been an attitude change in the way the Indian consumer thinks about shopping. Retailing has now become a key growth area. After 50 years of unorganized retailing and fragmented kirana stores with very basic offerings, fixed prices, zero usage of technology and little or no ambience the industry have finally begun to move towards modernization, systematization and consolidation. Today, we stand at the crossroads of a retail revolution. Total sales going up to $6.6 trillion, the industry today is the world's largest private industry and accounts for over 8 per cent of the GDP in western countries. This concept of organized retail marketing, which has caught on like lightning, is really just the creation of a distribution network that cuts out various intermediary costs and creates a much smoother interface between manufacturer and customer. So, you can browse, window shop, make purchases, break off for a meal, take in some entertainment, and listen to music. Indeed, we are even beginning to demand places where we can avail the luxuries of spending the whole day in one place, taking advantage of a bouquet of services in which shopping is only a part. Retail stores may be a comparatively recent phenomenon in India, with a specially created ambience making shopping an experimental affair.
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